Market demand for sexy underwear
In recent years, the demand for sexy underwear has gradually increased.This underwear can not only enhance people’s sexual blessing experience, but also stimulates confidence and sexy.The market’s market is expanding, so many merchants have begun to get involved in this industry.
Traditional sales model
Traditional sexy underwear sales models are sold through physical stores.The number and layout of the store have a certain scale. This model is relatively stable and can attract consumers with real needs.
E -commerce sales model
With the rapid development of the Internet, e -commerce platforms have emerged in the sex underwear sales industry.The website and the APP platform not only saves the cost of merchants, but also provides a more convenient and privacy shopping experience. Taobao, JD.com, Tmall, and micro -shops have become one of the main channels for sexy underwear sales today.
Sales model
The sales model is based on the derivative model of store sales. Compared with independent operations, the risk and price pressure of agents are low.There are usually two types of sales models: one is directly shipped from sex underwear manufacturers to the agency store, and the other is that agents directly buy sexy underwear from the agency sales platform.This model saves the cost of logistics for merchants, but puts forward higher requirements for the sales capabilities of agents.
Investment agency mode
The investment agency model has gradually become a new normal for sex underwear sales.It is more efficient than the agency model. The investment agent can obtain better resource investment, more sufficient supply guarantee and more sales benefits, which also makes more and more merchants use this model for sales.
Social e -commerce model
Social e -commerce models with social media such as WeChat and Weibo as the platform are increasingly watched in sexy underwear sales.Merchants can directly reach the target consumer group through the power of the community and reduce the commission of e -commerce platforms and agents. The social e -commerce model has become the main choice for many software developers and agents.
Personalized customized mode
The selling point of sexy underwear is fashion, sexy, high quality and personalization.The personalized customization mode just meets this demand.It focuses on consumer experience and provides different personalized design and production methods, and consumers can realize their own unique customization.This model requires merchants to grasp the needs of buyers, which has strong forward -looking and visibility.
Sharing Economic Model
The erotic underwear sharing economy model adheres to the concept of "demand -oriented and sharing" to provide consumers with shared underwear products, thereby greatly reducing purchase costs and improving saving capabilities.The sharing mode is suitable for people with large short -term demand, such as novice couples or a few sexy underwear users.
Online and offline combination mode
The market competition is becoming more and more intense, and the sex underwear sellers have begun to seek some new complementary advantages, so the online and offline combination model emerges accordingly.Two physical stores and e -commerce are the same. Consumers can experience, order, pay, and even return and exchange offline.The biggest advantage of the online and offline combination model is that it can quickly improve the brand’s quality image.
Community+content marketing model
Community+content marketing is a very targeted erotic underwear marketing.By continuously conveying interesting, practical and valuable sexy underwear knowledge and marketing methods to consumers, to create the extraordinary and beautiful feelings of consumers, thereby achieving the purpose of brand promotion, product sales, and customers.
Thinking: The development trend of the future sex underwear sales model
It is foreseeable that in the future, sexy underwear marketing is developing in the direction of online, intelligent, customized, diversified, fans, and socialization.With the changes in consumption upgrades and market demand, people’s consumption concepts will gradually become more diversified. Therefore, integrating a variety of sales models in sex underwear sales is worthy of considering and practical direction.